Chart Your Course

OCTOBER 27, 2014

A recent Bain Capital Customer Loyalty study found that consumers are four times more likely to do business with a company that provides good customer service versus a competitor that offers a lower price. Regardless of where you sit on this issue, it’s safe to say customer retention is important to every business.

Quality 182

Quality Succession White Paper Customer Loyalty 182

The Practical Leader

FEBRUARY 13, 2012

These are the same managers loudly pronouncing goals of higher employee engagement and increased customer loyalty. They’ll often use another L-word — leadership — in complete ignorance of how their loveless “bottom line” orientation is rooted in pessimism and fear. ” Ya gotta love it!

Airlines 53

Airlines P&L Collins Leadership 53

Harvard Business Review

MAY 29, 2012

As the Harvard Business School's Michael Jensen put the argument in a 2002 article , "Any organization must have a single-valued objective as a precursor to purposeful or rational behavior. The old "efficient markets" idea that stock prices perfectly measure future returns has long been discredited.)

Short-term 14

Short-term Long-term Objective Customer Loyalty 14

Eric Jacobson

AUGUST 8, 2018

Debbie Laskey developed her brand marketing and communications expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. All aspects of business have been affected from technology to human resources to marketing.

Brand 50

Brand Tips Media Customer Loyalty 50