2004 Ethics Marketing Productivity 
Women on Business
JANUARY 8, 2011
I am not a big fan of any method, procedure, service, or product that requires a hard sell to friends and family. Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. I keep on message, I network, and I make my network work , for me and for others.
Miles Anthony Smith
MAY 2, 2018
Great leaders often align their leadership values with personal beliefs and ethics of their own. A strong personal brand is so much more than a memorable name or product. A pioneer in the field, Rand’s personal brand got strapped to a rocket when he started his company, Moz, in 2004. You sing it, Charlie.
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Strategy Driven
NOVEMBER 1, 2010
If you will not buy for yourself a specific product, don’t try to sell it. While so much expansion can be tough on a brand, Santander is moving quickly to rebrand all of its acquisitions under the Santander name and launched substantial marketing campaigns in the U.K., Unlike Santander, Goldman lost sight of its brand promise.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. By 2004, sales and profits were in double digit declines. Complexity had brought LEGO to its knees.
Harvard Business Review
OCTOBER 7, 2014
There can be organizational paralysis, or a release of incredible and productive energy, and which of the two happens depends mainly on leadership. Consider the soul-searching that must have gone on at Merck in 2004 when its management finally made the decision to remove Vioxx from the market. Why do we do the work we do?
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