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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

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The Crisis In Ukraine Shows Why Strategy Is No Longer A Game Of Chess

Harvard Business Review

One of the things that surprised me when I was working in Ukraine during 2004’s Orange Revolution was how many of my colleagues I saw at the Maidan. Superior capital, technology, and market share no longer confer the benefits they once did. The truth is that it’s not the “influentials” that the powerful have to worry about.

Crisis 8
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Shape Strategy With Simple Rules, Not Complex Frameworks

Harvard Business Review

Employees frequently attribute breakdowns to incompetence or bad faith on the part of colleagues in other departments: "Those bozos in headquarters [or finance or marketing] screw everything up." This blog post was excerpted from the authors' article " Simple Rules for a Complex World " in the September issue of the magazine.

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A Refresher on Marketing Myopia

Harvard Business Review

Regardless of which number is right, there is no doubt that a lot of time and energy go into marketing products that will no longer exist in a year. The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). What is marketing myopia?

Levitt 8
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3 Things to Watch as the Digital Side of the U.S. Presidential Campaigns Unfold

Harvard Business Review

For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. How will technology impact the outcome of the 2016 presidential election? In this article, I review three critical aspects to watch: marketing, operations, and profiling.

Bond 8