In the CEO Afterlife

AUGUST 6, 2013

Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. Wouldn’t you expect more innovation? This company lost $5 billion in 2012 and hasn’t made a profit since 2008. The ramification is clutter, the arch enemy of brand identity.

Brand 260

Brand P&L Human Resources Brand Management 260

N2Growth Blog

AUGUST 9, 2010

What about competing against the innovation of others that could cause the obsolescence of your product or service? Great businesses are in constant search of improvement, innovation, change, disruption, knowledge and other strategic leverage points that lead to a competitive advantage or operational enhancement.

Blog 305

Blog Brand Depreciation CEO 305

Women on Business

JANUARY 24, 2011

Connect as many strengths and resources as possible, for innovation lives in fresh combinations. Place ad in an unusual venue, attend a political events, support a new cultural organization, or even be friendly at the Health Club. Be guided by appropriateness and tie into what the target values or needs most. Try new approaches.

Press Release 100

Press Release Discount Sharpe Advertising 100

Ask Atma

MAY 20, 2012

E.g. take a team of developers to tour an abattoir, take the human resource team to a museum exhibit on ancient Egypt, or take legal on an outing to a flower show. The benefit of this kind of team activity, is the opening of one’s mind, and shared creative stimulus, which fosters innovation. These are just a few examples.

Team 52

Team How To Knowledge Management Self-aware 52