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True Leadership is Social

Mills Scofield

Every once in a while, you are privileged to witness the embodiment of what has become a buzzword, Servant Leadership - someone who is innately wired as a servant leader – authentic, genuine and sincere. Brad and Vala don’t preach about why businesses must be social – they live it , everyday.

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Think SoLoMo or SoCoLoMo – Social Commerce, Local & Mobile – For Digital Success

Modern Servant Leader

eMarketer: CEOs who Tweet Held in High Regard by eMarketer 3/27/2012. BrightLocal: Study – 72% of Consumers Trust Online Reviews as much as personal recommendations by BrightLocal 3/12/2012. The Digital Marketer: Benchmark & Trends Report 2012. HubSpot: 9/21/2012 post of the same name.

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Why You Need Both Knowledge and Wisdom

Strategy Driven

People don’t follow narcissistic leaders unless they are forced to. But they will follow a servant leader into hell and back every time. Dan Cooper co-founded ej4, a video-based online training company, in 2003, and was its CEO until selling in 2012. It’s not there for you to use and take advantage of for your own gain.

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