Remove 2013 Remove Advertising Remove Marketing Remove Real Estate
article thumbnail

The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. What Are the “Four P’s” of Marketing?

article thumbnail

Get Your Budget Ready for the Upturn

Harvard Business Review

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Upgrade skills.

article thumbnail

Sears Has Come Back from the Brink Before

Harvard Business Review

Concerns that it wouldn’t have enough cash to finance its holiday stock has apparently led to the company to sell real estate, spin off its Lands’ End brand, and raise $625 million in unsecured loans and equity warrants. With the coming of the automobile and national radio advertising, James C.

Retail 9