Harvard Business Review

APRIL 27, 2015

The best, like American Airlines, make it feel natural. A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). The energy, finance, and technology sectors tend to tweet using a male-biased tone of voice.

Company 8

Company Airlines Brand Analysis 8

Harvard Business Review

FEBRUARY 9, 2015

In its 2013 proxy statement , GE announced that it is searching for director candidates who will bring technology, marketing, finance — and “leadership” experience to the boardroom. Consider what the board of General Electric has declared as its criteria for new directors.

Airlines 8

Airlines CEO Automotive Long-term 8

Harvard Business Review

DECEMBER 20, 2016

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Unlocking Energy. It’s not for everyone.

Airlines 8

Airlines Energy Self-aware Learning Curve 8