article thumbnail

Santa Claus and Google. The same or just a coincidence?

Strategy Driven

The week between Christmas and the New Year presents an amazing opportunity to any person who is B2B, and many B2C. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. The key to building your Google reputation is consistent action, consistent writing, and consistent posting. Consider leaving a comment! All rights reserved.

article thumbnail

Despite Dire Predictions, Salespeople Aren’t Going Away

Harvard Business Review

Forrester Research predicted that one million B2B salespeople will become obsolete by 2020, lost to e-commerce. Will there really be fewer B2B salespeople in 2020? In the late 20 th century, a proliferation of media options made buyers aware of products before talking to a salesperson, more so in B2C, but also in B2B markets.

B2B 8
article thumbnail

What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

But in 2013, after five years at the company, she resigned. She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. When Bridget left Profiles in 2013, she had been an account executive and social media strategist. And she did. “Suddenly, the timing was right.”

Company 13