2013 Development Market Segmentation Marketing 
Harvard Business Review
FEBRUARY 26, 2014
The Hispanic market will represent $1.5 Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”. Global business Marketing' population by 2050.
Harvard Business Review
JULY 9, 2014
The marketers of Clearblue Advanced Pregnancy Test, a product that can tell you if you’re one-week, two-weeks, or three-plus weeks pregnant, asked a couple of D-list celebrities to tweet out their positive tests back in 2013. There is nothing new about this kind of segmenting in the pregnancy test market, however.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
JUNE 28, 2013
Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick.
Harvard Business Review
JUNE 14, 2013
As a marketer, I work to engage women online with brands and causes. of emails to my all-female marketing database are opened on iPhones, likely because many on my mailing list are busy moms who often aren''t in front of a computer. Ideally, a brand and a woman of influence interact directly, one to one. It''s her phone.
Harvard Business Review
JUNE 24, 2015
In a visionary setting, firms win by being the first to create a new market or to disrupt an existing one. Positional advantage is sustainable in a classical environment: the environment is predictable and develops gradually without major disruptions.
Expert insights. Personalized for you.
8 
Let's personalize your content