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Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing

Harvard Business Review

Now that the general idea of combining ethics and shopping has become a mainstream concept, there is a developing a backlash against the idea that consumers might effect change through their purchasing habits. ” I understand the attraction to markets and their efficiency; I am a marketing professor.

Ethics 8
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Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

If round after round of profit warnings was not enough – group operating profits fell 20% between 2011 and 2013 and are likely to fall another 30% in 2014 — the company recently announced it had overstated its first-half profit by about $400 million. UK retail, like the rest of the developed world, is witnessing a few big long-term trends.

Retail 10
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Know When to Kill Your Brand

Harvard Business Review

’ the questions must be asked, ‘WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?’” In 1921, two brothers started the company to serve the ham radio market.

Brand 8
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How the Internet Saved Handmade Goods

Harvard Business Review

Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. Consolidation shrinks the market down, often to one remaining, integrated producer, who can still profit by serving a small group of legacy customers. billion in merchandise. That’s a healthy company. cut of sales.

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What Happened When Linkin Park Asked Harvard for Help with Its Business Model

Harvard Business Review

Jessica Sklar, then the band’s intern and now Machine Shop’s Chief Strategy Officer, evolved the online discussions into in-person meet-ups and events at concerts, developing what came to be known as the “Linkin Park Underground.” of course). I met the band at this inflection point. Photo by Lorenzo Errico.