Remove 2013 Remove Development Remove Operations Remove P&L
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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 15
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Building a Software Start-Up Inside GE

Harvard Business Review

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. Bill and his team set out to develop a system that could bring all GE machines onto one efficient cloud -connected platform.

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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

This year, there were countless eco-efficiency stories about companies saving millions of dollars and developing new tools to make buildings, fleets ( Staples and UPS, for example ), and manufacturing much leaner. Five Questions For 2013. on to 2013. Company Stories. But the subtle change in buyer incentives is a big deal.