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The Three Decisions You Need to Own

Harvard Business Review

People and Organization : In late 2010, GE CEO Jeff Immelt decided to give country managers P&L responsibility for all of GE in their countries and have them report to vice chairman John Rice, who would be stationed in Hong Kong. How P&G Presents Data to Decision Makers. Don’t Make Decisions, Orchestrate Them.

P&L 8
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. As an ingredient brand, Intel often struggled to link marketing to P&L impact. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization.

Finance 13
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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L 10
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Building a Software Start-Up Inside GE

Harvard Business Review

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. Bill and his team set out to develop a system that could bring all GE machines onto one efficient cloud -connected platform.

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The Big Picture of Business: Business Strategy – Quotes on Business

Strategy Driven

Business development. ” Robert P. ” Roy L. They don’t have a clearly unique product, but instead rally behind ideas that are not fully developed. Management remains isolated or unrealistic, possessing limited leadership development and people skills. Business Development. Body of Knowledge.

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The Art of Strategy Is About Knowing When to Say No

Harvard Business Review

With it, we articulate our M ission, the constituencies we S erve, the P lays we’re going to run this year, the plays we are going to O mit, and how we will T rack our progress. I had made the decision to refocus all of our product development, sales, and marketing efforts on the marketing director.

P&L 15
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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

This year, there were countless eco-efficiency stories about companies saving millions of dollars and developing new tools to make buildings, fleets ( Staples and UPS, for example ), and manufacturing much leaner. Five Questions For 2013. on to 2013. Company Stories. This is the focus of my next project.).