Leading Blog

FEBRUARY 19, 2014

I was struck not only by their disciplined approach but also by their freedom to discover, develop and design within broad operating parameters—conditions I did not typically associate with large, for-profit corporations. Michigan), is president of Eich Associated , a marketing and public relations consulting firm.

Decentralization 284

Decentralization Organizational Behavior Short-term Public Relations 284

Harvard Business Review

JULY 30, 2015

This continues a trend The Association of National Advertisers first reported in 2013. ” Another brand manager told me that many agencies are creating social spin-offs but they still operate like traditional ad agencies. But these companies aren’t getting rid of marketing – they’re just bringing it in-house.

Marketing 8

Marketing Advertising Trends Brand 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. Just in the last month, Pennsylvania’s Public Utility Commission issued a cease-and-desist order on Lyft and Uber operations.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9