2013 Direct Marketing Innovation Marketing 
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. Aren’t publishers failing?” Aren’t they?
Harvard Business Review
APRIL 19, 2017
In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. Over the past 30 years, the biggest multinational corporations have taken advantage of open borders to spread their innovations and cut their production costs and tax burdens.
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