Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs. All rights reserved.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

APRIL 22, 2015

At times, I’ve been critical about the sometimes-loose definition of what GE “counts” as an ecomagination project (making oil sands production a bit cleaner, really?). Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

MARCH 31, 2014

Collectively, the UN projects, the less developed regions of the world “will grow 58% over 50 years, as opposed to 2% for more developed regions. Nigeria, in particular (with a population projected to exceed that of the USA by 2050 ), will increase its workforce threefold in the next 50 years.

GDP 8

GDP Education Finance Globalization 8