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The Rebirth of the CMO

Harvard Business Review

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

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Microsoft Taxes Itself

Harvard Business Review

Starting July 1st — the beginning of the company's fiscal year 2013 — the software giant will charge all of its 100-plus global offices and datacenters a fee for every ton of carbon they produce (mostly from plugging into the electric grid, so-called "indirect" emissions). But executives weren't charged real money.

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Building a Software Start-Up Inside GE

Harvard Business Review

Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. A design studio is geared for collaboration and innovation work with customers and partners. The first step was to hire someone to run it.

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Top 10 Sustainable Business Stories of 2012

Harvard Business Review

This isn't just a wonky exercise: As PepsiCo exec Al Halvorsen told me, "the real reason you do an LCA is improve the business, to put more efficient processes in place, and innovate in the supply chain.". Sustainability innovation opens up: Unilever, Heineken, and EMC ask the world for help. Five Questions For 2013.