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2013 Trends and The Power of Women

Women on Business

Guest Post By: Andrea Simon, PhD., president of Simon Associates Management Consultants. I was recently asked to think about how 2013 trends will impact women in the work force and how women will impact the trends. But many of the trends are picking up speed now and should become even more pronounced in 2013.

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Know When to Kill Your Brand

Harvard Business Review

” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete?’ There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

Brand 8
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50 Companies That Get Twitter – and 50 That Don’t

Harvard Business Review

A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). Moreover, Twitter is used by virtually all big Western companies either for marketing or to respond to customers—and sometimes both.