First Friday Book Synopsis

JULY 11, 2013

Contagious: Why Things Catch On Jonah Berger Simon & Schuster (2013) “What causes certain products, ideas, and behaviors to be talked about more?” ” That’s what this book is all about…and much more.

Simon 80

Simon Books Review Technology 80

Women on Business

DECEMBER 20, 2012

Guest Post By: Andrea Simon, PhD., president of Simon Associates Management Consultants. I was recently asked to think about how 2013 trends will impact women in the work force and how women will impact the trends. But many of the trends are picking up speed now and should become even more pronounced in 2013.

Trends 265

Trends Power Simon Real Estate 265

Harvard Business Review

JULY 17, 2015

” In his book, Start with Why , Simon Sinek says that purpose should provide direction when deciding a company’s future: “Instead of asking, ‘WHAT should we do to compete?’ There may have been another business that they could have started, utilizing the company’s assets (real estate, technology, staff, etc.)

Brand 8

Brand Merchandising Retail Real Estate 8

Harvard Business Review

APRIL 27, 2015

A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). The energy, finance, and technology sectors tend to tweet using a male-biased tone of voice. The algorithm is able to infer gender based on language.

Company 8

Company Airlines Brand Analysis 8