Harvard Business Review

JANUARY 7, 2016

The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. With traditional PR, major risks usually include the author of an article misquoting your company rep or a message getting taken out of context.

Content 8

Content Marketing B2B Audience 8

Harvard Business Review

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? She returned in 2015. Bridget Forney enjoyed working at her first employer, Profiles, the Baltimore-based PR agency.

Company 11

Company PR Learning-by-Doing Maturity 11

Harvard Business Review

APRIL 16, 2015

Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. Use visual social media to give people an inside look at a B2B company. More apps of this nature are surfacing every day. Brands must be creative and nimble in their approach.

Media 8

Media Tactics Productivity Products 8

Great Leadership By Dan

MAY 4, 2017

So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1. Bring PR to the table earl y. You can never have enough content, so start developing—and reviewing—it the moment your positioning is finalized.

Succession 124

Succession PR Venture Capitalist B2C 124