Harvard Business Review
AUGUST 4, 2017
” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? She returned in 2015. Bridget Forney enjoyed working at her first employer, Profiles, the Baltimore-based PR agency.
Harvard Business Review
JANUARY 7, 2016
The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. With traditional PR, major risks usually include the author of an article misquoting your company rep or a message getting taken out of context.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
MAY 29, 2018
According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. Smart marketers are developing, partnering to build, or integrating AI into their tech stacks to get better at what they do.
Harvard Business Review
JULY 8, 2014
Looking ahead to 2015, marketers were wondering whether there would still be a role for hierarchy in marketing. So now that 2015 is almost here, has that come to pass? We could easily envision a landscape of lean, open, networked firms that managed their customers and their brands themselves but outsourced everything else to partners.
Great Leadership By Dan
MAY 4, 2017
Bring PR to the table earl y. There are two types of PR firms: “upstream” strategic firms that have a seat at the big table in developing positioning and messaging, and “downstream” implementation firms. You can never have enough content, so start developing—and reviewing—it the moment your positioning is finalized.
Harvard Business Review
APRIL 16, 2015
Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. Brands are using Snapchat to provide exclusive, limited-time opportunities to fans, closing the gap between virtual and in-store retail experiences. More apps of this nature are surfacing every day.
Harvard Business Review
OCTOBER 11, 2016
Developing Tomorrow’s Leaders. What does this mean for workforce learning and development? In particular, we see several interesting developments: Technology-supported peer learning is disrupting the old paradigm. Development, not deficiency, is motivating learning. Insight Center. Sponsored by Korn Ferry.
Expert insights. Personalized for you.
13 
Let's personalize your content