Remove 2015 Remove Development Remove Management Remove PR
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What to Do When You’re Returning to a Company You Used to Work For

Harvard Business Review

The idea of boomerang employees — workers who voluntarily leave a job at an organization and then rejoin that same organization at a later date — is gaining more and more acceptance from hiring managers and in the labor force. She returned in 2015. The experience has also had a positive impact on how she manages.

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How Marketers Can Start Integrating AI in Their Work

Harvard Business Review

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. Smart marketers are developing, partnering to build, or integrating AI into their tech stacks to get better at what they do.

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Why Technology Won’t End the Marketing Hierarchy

Harvard Business Review

Virtually everything except customer management and building the brand was left to partners. Looking ahead to 2015, marketers were wondering whether there would still be a role for hierarchy in marketing. So now that 2015 is almost here, has that come to pass? Then there’s the perennial difficulty of managing partnerships.

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Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Great Leadership By Dan

Getting their input offline is both good business and good politics; but when we see board members “dropping in” to the startup’s offices frequently prior to launch, it’s usually a red flag, a signal that the CEO is not strong enough to manage his board. Bring PR to the table earl y. In launch mode, feedback can be hugely valuable.

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10 Tactics for Launching a Product Using Social Media

Harvard Business Review

Meerkat, which was the darling of SXSW 2015, allows people to experience anything virtually through live video streaming on their smartphones. Here are some tips brand and marketing managers can use to leverage converged media to their advantage: 1. More apps of this nature are surfacing every day.

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How Learning and Development Are Becoming More Agile

Harvard Business Review

Developing Tomorrow’s Leaders. How talent management is changing. What does this mean for workforce learning and development? In particular, we see several interesting developments: Technology-supported peer learning is disrupting the old paradigm. Development, not deficiency, is motivating learning.