Eric Jacobson
DECEMBER 30, 2015
I hit my 2015 fitness goal - run 50 competitive races during the year. Panera Bread Diabetes Dash 10K (Leawood, KS) -- Set my PR for a 10K at 52:08 minutes. My goal was to compete in 50 total races between January 1, 2015 and December 31, 205. KC Running Company is simply the best! Make the goal measurable.
Strategy Driven
SEPTEMBER 6, 2019
There can be huge fines and PR consequences if businesses are found to have been incompetent with their data management. This originally began in 2015 when the EPA found that Volkswagen had been deliberately tampering with their emissions outputs. Criminals are on the hunt for a range of information from businesses. Product Recalls.
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Harvard Business Review
APRIL 12, 2018
Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands. PR practitioners need to be keenly attuned to what their brands’ strategies are and how their campaigns can be perceived, but they’ll be hard-pressed to do so if they don’t become more diverse and inclusive themselves.
Skip Prichard
MAY 10, 2021
Countries around the world have launched successful PR campaigns to encourage recycling. Despite all of these efforts, more than double the plastic was produced in 2015 compared to 1998, with only nine percent of it being recycled. There is very little financial incentive for people to change their behavior despite PR campaigns.
Harvard Business Review
AUGUST 4, 2017
After working at the Bateman Group, the San Francisco–based PR agency for three years, Amy Ziari left the company because she got the “startup bug” and wanted professional experiences beyond PR. She returned in 2015. Bridget Forney enjoyed working at her first employer, Profiles, the Baltimore-based PR agency.
Harvard Business Review
JANUARY 7, 2016
The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. With traditional PR, major risks usually include the author of an article misquoting your company rep or a message getting taken out of context.
Management Craft
DECEMBER 28, 2014
Along with the opportunity to play to an eager audience, he has to do PR interviews, spend time on airplanes and in hotels, and endure many other hassles. No life - regardless of the money we make - will offer these experiences all the time. Nor does David Benoit’s. But it’s all for those moments when he can play HIS stuff.
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