Strategy Driven

APRIL 15, 2015

Buyer Personas do a great job targeting marketing and sales campaigns to reach the most probable buying audience. Here’s a question: Do you want to sell/market? The belief is that if you can sell/market appropriately – the right campaign to the right buyer with the right solution at the right time – buyers will buy. Idea stage.

Consensus 50

Consensus Brainstorming Marketing Audience 50

Harvard Business Review

OCTOBER 23, 2018

Much has been written about the troubling lack of women in leadership roles generally and in health care in particular. In 2015, we conducted a workforce analysis that revealed a significant shortage of women in leadership at our company. At Lilly, we have tackled this problem head-on. Insight Center. The Future of Health Care.

Positioning 9

Positioning Leadership Health Care Diversity 9

Harvard Business Review

JANUARY 13, 2014

What’s the connection between poetry and great leadership? How come every time I write marketing copy, it sounds boring when I look at it the next day? I was micro-brainstorming all day—and probably have been my whole life. And by January 2015, I’ll see where I end up. How can I find more time to read?

Video 10

Video Brainstorming Learning-by-Doing Loyalty 10

Harvard Business Review

JUNE 3, 2016

On March 2, 2015, a line of people stretching around the block waited to get into the Rickshaw Stop on Fell Street in San Francisco. The SFO project began in January 2015. The group brainstormed around this idea, and began to conceive a dramatic new prototype that would enable them to attract a new, younger audience.

Audience 8

Audience Brainstorming Project Class 8