N2Growth Blog

AUGUST 30, 2016

Through shrewd marketing efforts, failed competitors and helpful legislation (which requires its availability at public schools), Mylan has cornered the market on this allergy medication. ” “The reality is and the brand pharmaceutical market, this isn’t an EpiPen issue. This isn’t a Mylan issue.

Health Care 150

Health Care Pharmaceuticals Market Penetration Price 150

Harvard Business Review

JULY 12, 2017

In 2015 these top three players generated 48% of the revenues among the top 50 brokers in the U.S. This low market penetration has as much to do with customer misperceptions of the likelihood of catastrophic events as it does with the prohibitively high costs and inefficient delivery models in the insurance industry.

Insurance 11

Insurance Industry Policies Market Penetration 11

Harvard Business Review

MARCH 31, 2016

He charged developers for toolkits – inhibiting the very software producers he should have wanted on Apple’s platform. For years Apple’s market penetration hung in the single digits. Apple has since figured out this balance, of course, by opening the iOS platforms to app developers.

Participative 8

Participative Software Market Penetration Marketing 8