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Praising Customers for Ethical Purchases Can Backfire

Harvard Business Review

We conducted six studies on diverse samples with over 450 participants, from undergraduate students to working adults. In one study, participants viewed a short 40-second Starbucks commercial that either praised a customer for making an ethical purchase (it used phrasing such as: “Everything we do, you do.

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What Really Motivates Workers in Their 20s

Harvard Business Review

They’re “lazy,” and lack the admirable work ethic of their elders. Our recent 2015 Clark University Poll of Emerging Adults , asked a national sample of 1,000 21- to 29-year-olds a wide range of questions related to education and the entry to work. As we all know, young workers are a contemptible bunch.

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We Studied 38 Incidents of CEO Bad Behavior and Measured Their Consequences

Harvard Business Review

To examine how corporations handle allegations of CEO misbehavior, we conducted an extensive review of news media between 2000 and 2015. Among the companies in our sample, share prices declined by a market-adjusted 3.1% (1.1% Of the 38 companies in our sample. However, shareholder reactions are not uniformly negative.

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What Is Management Research Actually Good For?

Harvard Business Review

Some of the most influential papers from the 1970s featured simple correlations and occasional regressions on cross-sectional data for modest samples, any of which might be rejected out of hand today. For some researchers, that spreadsheet could have been an ethically questionable window into contemporary corporate practices.