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Can You Really Turn a Hobby into a Business? part 2 of 3

Strategy Driven

Finance, administration, inventory – these are all things most small businesses owners do not go into business to learn how to do. The good news is that anyone in marketing, finance commercial management, product management, or your bookkeeper can help you. Copyright 2007-2015 by StrategyDriven Enterprises, LLC.

Finance 50
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Strategizing for Success: Keys for Planning Annual Sales & Marketing Goals, part 1 of 2

Strategy Driven

Examples of the types of sales and marketing goals that can go into creating your annual plan include: Ultimate outcomes for the year. Annual marketing strategy (marketing tactics). Monthly marketing strategy. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Ultimate outcomes for each month.

Goal 50
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The Right Way to Use Analytics Isn’t for Planning

Harvard Business Review

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Laura Schneider for HBR. The failures continue.

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Shutting Down Your Business Gracefully

Harvard Business Review

Home Run Media, a media agency that helped its clients plan and carry out their marketing strategies, had been operating for more than a decade when a key client in the fantasy sports industry began to grow rapidly, thanks in part to Home Run’s work and to a healthy dose of venture capital that was fueling its growth.

Media 9