Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. But even the most needed innovation does not sell itself. The same is true for social innovators.

Innovation 9

Innovation Rogers NGO Participative 9

Harvard Business Review

AUGUST 11, 2016

While what constitutes “value” can be nuanced and vary from person to person, my colleagues and I have identified 30 universal building blocks of value that meet fundamental human needs. These are basic attributes of a product or service that address four kinds of needs: function, emotion, life changes, and social impact.

Customer Loyalty 8

Customer Loyalty Loyalty Innovation Health Care 8

Harvard Business Review

OCTOBER 6, 2015

. “Relax, don’t fight it,” he’s advised – can’t he see that it’s easier, simpler – better – to live in a world without unruly emotions – all the messy downsides of humanity? Drucker Forum 2015: Managing in the Digital Age. Attentional poverty. ” Commodification.

Film 8

Film Drucker Technology Kahneman 8