2015 Innovation Marketing Rogers 
Tanveer Naseer
APRIL 1, 2014
From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.
Harvard Business Review
FEBRUARY 16, 2017
Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. The same is true for social innovators. But even the most needed innovation does not sell itself.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Harvard Business Review
OCTOBER 4, 2016
In a previous piece I discussed why some AR apps are destined to be forgotten as gimmicks, and what mistakes marketers should avoid when trying to deploy them. The application was one of the first marketing campaigns that allowed interaction with a digital model in real time. Aside from complex technological advances (e.g.,
Harvard Business Review
AUGUST 8, 2017
In 2012, an estimate of a trillion internet-connected devices (by 2015!) Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.” According to the new market data, 55% of U.S. appeared in an IBM investor briefing. ” Fifty-five percent, you say?
Harvard Business Review
OCTOBER 3, 2013
It shouldn’t happen, but it does: You realize much too late that your innovation project is in deep trouble. In a recent analysis of a massive, expensive innovation failure, Kim van Oorschot of BI Norwegian Business School, Henk Akkermans of the University of Tilburg in the Netherlands, and Kishore Sengupta and Luk N.
Expert insights. Personalized for you.
220 
Let's personalize your content