2015 Marketing Merchandising Technology 
Harvard Business Review
SEPTEMBER 4, 2015
This would mean, for example, working in R&D to lead pharma innovation, new product development for high tech, and product design or merchandising for fashion retail. And these often have to be significantly better than what’s on the market (in other words, breakthroughs) due to the high cost of R&D. tax jurisdiction.
Harvard Business Review
JUNE 22, 2016
Mintel’s 2015 American Lifestyles report projects that vacations, dining out, and other experiential categories will drive the growth in total consumer spending. The use of technology by leading companies from Apple to Uber to personalize their offerings have raised people’s expectations. Personalization is expected.
Harvard Business Review
DECEMBER 18, 2017
In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. “It’s tribal.
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