Harvard Business Review

MAY 30, 2016

percent between the first quarter of 2015 and the first quarter of 2016. percent of retail sales in the first quarter of 2016. percent of retail sales shifted from offline to online between the beginning of 2015 and 2016. Many firms operating brick and mortar stores are in trouble. Looking only at that 15.2

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

MAY 28, 2018

Fast forward to 2016, and almost all of RedBalloon’s brand advertising was invested in traditional media outlets like radio, print, billboards, and pop-up retail stores. As a result, the conversion rate from Facebook campaigns managed by Albert increased by 750% in Albert’s first year of operation. Not Albert.

Retail 8

Retail Audience Budgeting Advertising 8

Harvard Business Review

FEBRUARY 26, 2016

Sensors, the cloud, mobile and broadband wireless, and other such technologies are increasing the flow of digitized information exponentially. ” Immelt elevated marketing and digital media when he promoted Beth Comstock to vice chair, while other positions, including that of the CFO, are at the senior vice president level.

Short-term 8

Short-term How To Venture Capitalist CFO 8