Leading Blog

JULY 1, 2019

Here's a look at some of the best leadership books to be released in July 2019. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Don't miss out on other great new and future releases. In Follow the Feeling, strategy advisor Kai D.

Books 186

Books Leadership Gordon Brand 186

Skip Prichard

FEBRUARY 8, 2021

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. In this document, he contrasted his vision with the prevailing industry practice of marketing high-priced furniture that was out of reach of most people. Create deep emotional bond with your followers. His vision was—.

Charisma 144

Charisma Bond Leadership Brand 144

The Horizons Tracker

SEPTEMBER 17, 2020

When consumer confidence is down, spending drops and households increase their savings if they can, because they expect bad times ahead,” the researcher explains. “Fear and anxiety also have an impact on financial markets.

Short-term 88

Short-term Bond Policies Stress 88

Harvard Business Review

JUNE 23, 2016

product placement market grew by 12.8% in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. This leaves marketers scratching their heads. Research by Eva A.

Bond 8

Bond Productivity Products Advertising 8

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. But if you go to the marketing department and ask them, they’re usually clueless.” “Take a football player. He will always know how he performs.

CEO 8

CEO Company Sports Fashion 8