Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Strategy Driven

JULY 31, 2015

Take ownership of planning programs, rather than abdicate them to human resources or accounting people. Niche consultants place emphasis in the areas where they have training, expertise and staff support for implementation.and will market their services accordingly. Predict the biggest crises that can beset your company.

Article 50

Article Strategy Long-term Mentor 50

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. And that really is on the backs of marketing.”

P&L 9

P&L Banking Marketing Call Center 9

Strategy Driven

MAY 6, 2011

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Insist that they benchmark everything they do for you toward a Big Picture of your business. Running an ad here and there does not constitute advertising.

Strategic Planning 78

Strategic Planning Advertising Consultative Planning 78