Strategy Driven

JUNE 19, 2023

PMM agencies specialize in driving targeted traffic, optimizing conversions, and maximizing return on investment (ROI). Additionally, consider their expertise in the specific digital marketing channels you want to leverage, such as search engine optimization (SEO), social media advertising, or pay-per-click (PPC) campaigns.

Tactics 102

Tactics CRM Strategy Succession 102

Strategy Driven

JANUARY 8, 2021

Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. This might be the case with other aspects of your website as well, such as your mailing list or CRM system. The answer lays in the way Instagram manages its advertising. How is this possible? People Per Hour.

Tools 87

Tools Marketing Software Advertising 87

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Once goals are set, however, there are tools to track ROI milestones that are currently dark holes in most marketing budgets. Marketing Advertising, Marketing & Public Relations'

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 15, 2014

In other words, the current de facto digital business case in most companies goes something like this: “We’re not sure what the objectives are or how to calculate the ROI or who has responsibility here for clarifying those things and driving accountable execution. Is it any wonder that it’s tough to calculate the ROI?

Media 11

Media ROI McKinsey Survey 11

Harvard Business Review

MAY 31, 2013

Digital''s ROI is better than the ROI on analog marketing for one reason: Because it is cheaper. First, by focusing on the ''return'' portion of the ROI equation, not just the investment, we can use the power of digital to be more effective, not just cheaper. Let''s start with email, which still has the highest ROI.

Marketing 8

Marketing ROI Real Estate CRM 8

Harvard Business Review

MAY 30, 2017

Today, Amazon, Facebook, and Google are leading the AI revolution, and that’s given them a huge market advantage over most consumer goods companies and retailers by enabling them to lure customers with highly personalized, targeted advertising, and marketing. Did this spend increase ROI? Did this keyword generate sales?

ROI 14

ROI Tools Marketing CRM 14

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Technology 9

Technology Marketing Company CRM 9