Strategy Driven

OCTOBER 12, 2021

Printed advertorial content in magazines, newspapers, brochures and billboards. Ultimately the more successful you can be and the more revenue you have coming in, enables you to develop and expand your business. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers.

Marketing Strategy 112

Marketing Strategy Marketing Strategy Advertorial 112

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Social media pushed this even further by forcing brands to engage with consumers — one-on-one — for the public to see, in a very human voice. Noting more.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

JULY 22, 2013

When you put on your reading glasses you might have seen the word "advertisement" or "advertorial" in small print at the top of the page, and felt a little cheated. And, despite my efforts here to be neutral, I am undoubtedly influenced by my friendship and my paid involvement in the development of the work I''m now commenting on.

Ethics 8

Ethics Content Guidelines Media 8

Strategy Driven

FEBRUARY 25, 2020

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts. It’s a talking point and provides potential customers with an opportunity to connect with you. Create quirky freebies to give away.

Marketing 74

Marketing Advertorial Advertising Fashion 74