In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

CEO Blog

AUGUST 25, 2015

Add value to the reader then you can be advertorial. It ties to an article I wrote a few years ago on the fallacy of ROI in marketing. The gist of it is, we do not buy because of a single marketing activity, we buy because of a combination of them over time. Even then, you often do not need to be overt about it.

Media 100

Media Advertorial ROI Document 100

CEO Blog

FEBRUARY 28, 2016

Linkedin also allows you to categorize the post under topics like "Marketing", "Sales", "Social Media" etc. 2 - No advertorial. And usually, they are the ones who would care what you post about. And after the post is made, there is an easy 1 click to share on your Facebook and Twitter. It is a place for business.

Blog 100

Blog Advertorial How To Media 100