Advice Development Innovation Market Segmentation 
Harvard Business Review
NOVEMBER 20, 2015
Here is some advice on how to tap into supply chains for successful scale-up: Reveal more than is comfortable. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Innovate and invest, even when it hurts.
Harvard Business Review
JUNE 14, 2013
But, possibly because it has such great potential for improving welfare, the developing world far outpaces the US in creating a system where mobile phones — marketed specifically to women — are truly essential tools. And these messages use strong market segmentation.
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