Remove Affiliate Marketing Remove Innovation Remove Marketing Remove Operations
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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.

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It's Not All About Growth for Social Enterprises

Harvard Business Review

One way to tell the story of mothers2mothers' growth is as follows: since 2001, the organization has expanded its operations to nine countries with an approximately $20 million operating budget. This innovation has impact. Helping decision-makers and their organizations co-implement the proven innovations. Conclusion?

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Go Ahead, Take a Failure Bow

Harvard Business Review

Donna Callejon, the organization''s Chief Business Officer, says, "We do this to encourage innovation and take the shame out of failure. One example was an affiliate marketing program. The honoree tells the story and explains why it didn''t work and what he or she learned from it.