Harvard Business Review
FEBRUARY 24, 2014
Big data is not comparable to ERP and CRM applications. They don’t want to be playing catch-up to competitors that have figured out how to utilize new sources and forms of data. These suites lent themselves to traditional ROI calculations because they largely automated manual business processes. What works? What doesn’t?
Harvard Business Review
JULY 19, 2013
For example, successfully deploying CRM software on time and to budget will deliver little unless sales, customer services, and fulfillment processes are redesigned, staff trained to have the right conversations with customers, data quality improves, and marketers build the right competencies to use all the data that will now be available to them.
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Harvard Business Review
JUNE 4, 2013
Marketers today need a better understanding of how to attribute value to each one of their channels; when you know which ones drive action for different groups, you can value each appropriately and invest in the right points of their customer journey. Consumer behavior has evolved, and brands need to as well.
Ask Atma
MAY 5, 2012
You have a great business idea but you are not sure how to develop it. model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. Programmers, UX/AI, MBA, agile product/project manager, other specialists….
Harvard Business Review
DECEMBER 13, 2017
A PM with a high EQ has strong relationships within their organization and they have a keen sense of how to navigate both internal and external hurdles to ship a great product. The best PMs know how to push hard on the right priorities, with urgency, but without conveying a sense of panic or stress.
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