Audience Bond Ethics Execution 
Strategy Driven
AUGUST 22, 2011
Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Shawn explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work. I thought the seemingly universal distaste for schoolwork would bond us together.
Harvard Business Review
MAY 8, 2012
Real conversation with 11-year-old son: Priceless." ), Mom told practically anyone who would listen that I wrote and executed the entire campaign single-handedly. To find the hidden agenda, you need to identify your audiences' wants, needs and/or values. Two hot dogs, two popcorns, two sodas: $18. One autographed baseball: $45.
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