Strategy Driven

NOVEMBER 4, 2016

The earliest PSAs promoted the selling of war bonds and were shown in movie theatres during World War I and II. Consider your audience. Get reactions from your audiences. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.

Advertising 50

Advertising Education Audience Marketing 50

Harvard Business Review

NOVEMBER 11, 2015

As an executive coach for a wide array of organizations, I’ve seen many approaches to employee engagement. One way they heightened the sense of a shared mission, Koechley said, was by hosting regular company-wide “watch parties,” where employees tune in via teleconference to view videos and feedback from their audience.

Bond 8

Bond Video Audience Learning-by-Doing 8

Rajesh Setty

JULY 16, 2013

Ideally, you should find a missing piece of the puzzle that will complete something important for your target audience. Whatever you can do to strengthen “who you are” has to be always in the back of your mind but this is the time to execute on it. It starts with identifying a “real” problem or an opportunity.

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

JUNE 21, 2018

When I ask executives what their favorite speech is, Steve Jobs’s Stanford commencement address is always at the top of the list. This is what makes them inspiring, and not sharing them is such a missed opportunity to connect with your audience. Choose Stories with Your Audience in Mind. Jeong Woo Kim/EyeEm/Getty Images.

Power 14

Power Audience How To Bond 14

Strategy Driven

AUGUST 14, 2015

While it was playing for the audience, I noticed Riddle’s hand behind the skirted table, conducting my documentary in time to the music. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they're victims of it. They worked continuously and played every kind of role.

Career 50

Career Succession Film Humphrey 50

Strategy Driven

AUGUST 22, 2011

Using stories and case studies from his work with thousands of Fortune 500 executives in 42 countries, Shawn explains how we can reprogram our brains to become more positive in order to gain a competitive edge at work. I thought the seemingly universal distaste for schoolwork would bond us together.

Stress 50

Stress Bottom-up Bond Case Study 50

Harvard Business Review

OCTOBER 31, 2012

That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. Start by describing life as the audience knows it. This creates a bond between you and them, and opens them up to hear your ideas for change. Craft the Beginning. Well, we can.

Audience 11

Audience Storytelling Bond Open-book 11

RapidStart Leadership

DECEMBER 15, 2016

How sticking to those values brought him into conflict with senior executives, and he was sometimes ridiculed when he insisted on things like regular fire drills. Many speakers spend a lot of time trying to win their audiences over with facts, figures, and data. Some of the best speakers these days can be found on TED Talks.

Audience 125

Audience Bond Education Content 125

Harvard Business Review

JUNE 30, 2016

You achieve excellence not through James Bond–style gadgetry but through relentlessly executing on your fundamental skills. The audience is vastly more than eyeballs. The audience comes to be seen merely as eyeballs to be divided, aggregated, and sold as if they were default swaps.

Competitive Advantage 8

Competitive Advantage Audience Content Brand 8

Harvard Business Review

AUGUST 26, 2014

Actually, no, he didn’t say that — although this does seem to be the rule that most journalists, politicians, corporate executives, and even economists writing for mainstream audiences follow. “The cardinal rule of incidence analysis,” UC Berkeley economist Alan Auerbach once said, “is you do not talk about incidence analysis.”

Analysis 9

Analysis Comparison Bond Incentives 9

Skip Prichard

MARCH 3, 2021

Moving the average executive from prepared statements to an unscripted, off-the-cuff, and ultimately more honest and spontaneous communications strategy is terrifying to most. Most executives have been taught since early in their careers that they can never, under any circumstances, appear to not have all the answers.

Brand 118

Brand Storytelling Trends Content 118

Harvard Business Review

SEPTEMBER 20, 2016

You have no relationship with your audience yet, and you lack non-verbal feedback, so you can’t modify your approach in real time. He sent 1,000 cold emails to executives and got almost no response. We bond when we share uncommon commonalities, which allow us to feel that we fit in and stand out at the same time.”

Audience 8

Audience Entrepreneur Bond Advice 8

Harvard Business Review

DECEMBER 5, 2016

Although based in New York City, it serves a global audience of researchers and tourists. Involving staff in conceiving, designing, and implementing the change would result in a course of action that was more fit-to-purpose and more likely to be well executed. The conversation would be neither bottom-up nor top down.

Library 8

Library Strategy Reference Bottom-up 8

Harvard Business Review

JANUARY 17, 2018

These bonds stoke engagement and commitment to the company. I saw this happen repeatedly when my employees in San Francisco, or one of our off-site employees, did great work and never heard directly from the executives in Toronto. But a private note from a higher-up is sometimes not enough, because it lacks an audience.

Attrition 8

Attrition Self-aware Learning-by-Doing Emotional Intelligence 8

Harvard Business Review

DECEMBER 13, 2013

When they had finished, the great man himself, who had been sitting at a table in the audience eating a peanut butter and jelly sandwich, walked to the front of the room. It started off conventionally enough: the host and four prominent speakers recounted the deeds and impact of the honoree, at some length.

Finance 8

Finance Crisis Motivation CEO 8

Harvard Business Review

MAY 8, 2012

Real conversation with 11-year-old son: Priceless." ), Mom told practically anyone who would listen that I wrote and executed the entire campaign single-handedly. To find the hidden agenda, you need to identify your audiences' wants, needs and/or values. Two hot dogs, two popcorns, two sodas: $18. One autographed baseball: $45.

Belief Systems 16

Belief Systems Tips Audience CFO 16

Harvard Business Review

JUNE 3, 2016

.” Complete with a “Wheel of Songs” that audience members could spin to select the next song, a live DJ, opera-themed drinks, and costumes for attendees to try on, it was designed to remove the intimidation often felt by those new to opera and introduce a younger, hipper audience to operatic music.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

MARCH 21, 2016

One of the biggest cop-outs in corporate life is to say, “We had a great strategy, but we just couldn’t execute it.” Any strategy that doesn’t consider the ability to execute is a lousy strategy to begin with. That’s what creates meaning for the audience. ” Hogwash. Not likely on all counts.

Content 8

Content Marketing Audience Brainstorming 8

N2Growth Blog

JANUARY 26, 2024

The Strategy: Understanding the Dynamics of the 2024 Talent Landscape The future of executive recruitment is rapidly evolving, shaped by multiple strategic drivers, including digital transformation and significant societal shifts. Indeed, it’s not just about recruitment alone.

Execution 217

Execution Strategy Diversity Brand 217

Harvard Business Review

APRIL 24, 2014

The program’s linear nature, its tendency to discourage interactivity, its inability to easily share the information it contains, and its potential to limit communication with the audience can sometimes obfuscate rather than clarify. The best presenters tend to show rather than tell, creating opportunities to engage and persuade.

Tools 9

Tools Audience Analysis Bond 9

Harvard Business Review

OCTOBER 28, 2016

An emotionally bonding, moving, and persuasive storyline. Graves: It’s true that they’re all important, but if you don’t get the messenger right from the very start, your audience will reject everything else. The intended audience is Republicans, not Clinton supporters.

Audience 8

Audience Film Public Relations Loyalty 8