In the CEO Afterlife

APRIL 1, 2012

In my blog of last week, entitled A Monster of an Idea , I gave kudos to the Monster Beverage Corporation for becoming a ridiculously -profitable, high-growth $2 billion dollar enterprise despite ignoring the Holy Grail of marketing commandments. A market did not exist for his brainchild; Mateschitz believed he could create one.

Trout 249

Trout Reis Sports Brand 249

Rajesh Setty

JULY 16, 2013

Ideally, you should find a missing piece of the puzzle that will complete something important for your target audience. Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. How do you do this?

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. While many startups fail because of poor execution, I would argue that the majority fail because their product has no market. First, it’s easy to talk yourself out of a good idea.

Productivity 8

Productivity Products Reis Definition 8