In the CEO Afterlife

APRIL 1, 2012

Monster entered the market after Red Bull, discounted their product, proliferated the hell out of the brand, and committed a boatload of sins that would give marketing pundits Al Reis and Jack Trout migraine headaches. The content can show up on DVD, on-line and on television.

Trout 249

Trout Reis Sports Brand 249

Rajesh Setty

JULY 16, 2013

Ideally, you should find a missing piece of the puzzle that will complete something important for your target audience. Some entrepreneurs quip back citing examples from Alexander Graham Bell to Steve Jobs who could not or did not do market research respectively but went ahead with amazing innovations. How do you do this?

Ries 70

Ries Reis Audience Entrepreneur 70

Harvard Business Review

MAY 14, 2015

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. Many pre-funding startups – the primary audience of Lean – are built on nights and weekends by entrepreneurs who are driven by a need to change the world.

Productivity 8

Productivity Products Reis Definition 8