Media Mistakes and How to Avoid Them
Harvard Business Review
MARCH 3, 2011
That night in 2006 newly appointed Federal Reserve chief Ben Bernanke mingled with CNBC anchor Maria Bartiromo, who asked about his recent congressional testimony, which had sent stock markets soaring. He told her he'd been misinterpreted, she reported the comments, and the markets plummeted, prompting a hail of criticism.
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