Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 9

Marketing Guidelines B2C Analysis 9

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. Beside each operator was a large pile of partially assembled furniture. When Avon Products decided they wanted to create a world-class help desk for their agents, they compared themselves to a company known for its superior service: the Four Seasons Hotel.

Disruptive Innovation 8

Disruptive Innovation Hotels B2C Price 8

Harvard Business Review

OCTOBER 2, 2012

The company is now pervasive - with 65 million unique visitors each month scouring the site for reviews of hotels, restaurants and sites around the globe. Going B2C was daunting and not in our core DNA," Kaufer remarked. Every time a consumer clicked on a hotel to book a room, TripAdvisor would charge the hotel something.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

DECEMBER 18, 2017

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. It starts by inspiring your customer to tell your story in an authentic way, by building empathy and creating an emotional connection that turns customers into fans.

Sports 8

Sports Brand Content Industry 8