Modern Servant Leader

JULY 25, 2023

Then he developed a reputation for mistreating those who remained. Big Plans for Massive Development Musk and Yaccarino rebranded Twitter as the “X” app yesterday. Forrester VP, Mike Proulx predicts X will shutter or be acquired within 12 months. Their problem is not branding – it’s leadership.

Brand 130

Brand Forrester Leadership Servant Leader 130

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8

Innovation Forrester Business Model Long-term 8

Harvard Business Review

JULY 17, 2014

For example, in the credit card business, understanding the importance of deals with issuing banks is critical. While marketing might focus on maximizing card transactions, or swipes, finance understands that not all swipes are equal (depending on the deal with a given bank). It’s completely reframed the conversation.”

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

MAY 3, 2017

Lucia Luce Quinn is Chief People Officer at Forrester Research. Earlier in her career, she left a position as SVP of business development and emerging businesses to join Boston Scientific in a senior line job. Upon arriving, she flatly refused the CEO’s offer of the CHRO role. .”

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

FEBRUARY 16, 2017

In the movie Forrest Gump , the protagonist becomes a very rich man due to a natural disaster and its unforeseen business consequences. When he first enters the shrimp boating business, Forrest catches no shrimp. The Bank of England’s Mark Carney has also been stressing the importance of addressing these issues.

Company 9

Company Porter Forrester Simon 9