Strategy Driven

SEPTEMBER 27, 2013

The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. Customer satisfaction is used by 90 percent of companies as a benchmark for success. But the customer satisfaction benchmark is confounding. Surveys Fail to Predict Repurchase.

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Harvard Business Review

SEPTEMBER 11, 2012

We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. The joint Marketing and HR team brought the brand to life in employee meetings, and through printed and digital communication channels.

Marketing 8

Marketing Brand Benchmarking Marketing Strategy 8

Harvard Business Review

OCTOBER 10, 2013

Because the new data analytics horizons typically span a range of functions, including marketing, risk, and operations, the C-suite evolution may take a variety of paths. In some cases, the way forward will be to enhance the mandate of (and provide new forms of support for) the chief information, marketing, strategy, or risk officer.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8