BHAG Consultative Follow-up Innovation 
Kevin Eikenberry
DECEMBER 6, 2010
Perhaps this is why I am asked questions about goal size whenever the topic of goal setting and goal achievement comes up with a Client or in a workshop setting. What follows are six questions to ask yourself about your goals to help you determine if you’re experiencing your proper Bigness Balance.
Harvard Business Review
SEPTEMBER 19, 2014
My immediate advice: Give up. But the opportunities for data-science-enabled efficiencies and innovation are too important to defer or deny. Limited ambition did a better job attracting credibility and support than BHAGs. For many organizations, a mediocre data scientist may be worse than none at all. What to do?
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