Terry Starbucker

NOVEMBER 20, 2016

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) . Unrealistic budgets and operational goals are morale (and job) killers.

BHAG 391

BHAG Company Short-term Long-term 391

Terry Starbucker

JULY 12, 2015

We had just finished a review of one of our operating centers in Cheyenne, Wyoming. After all, this was a telecommunications and cable TV operation, and they were used to observing a far different situation. “How did you do this? I mean, to get from where you started to where you ended up must have been a hell of a story.”.

BHAG 150

BHAG Leadership Telecommunications Metrics 150

The Practical Leader

APRIL 27, 2022

” That’s a BHAG (Big Hairy Audacious Goal) I’ve pursued most of my career! Let purpose drive your strategy and operations. Develop purpose-related metrics. ” I especially resonate with what Ignatius says is HBR’s purpose, “to rid the world of bad management.”

Leadership 75

Leadership BHAG CEO Cooper 75

Terry Starbucker

FEBRUARY 13, 2011

This was a goal typically tied to an operating metric, like the Net Promoter Score, or the company’s “fault rate&# (i.e. the number of times a customer called in with any kind of problem with their service). We’d set a target, push hard towards it, then recalibrate based on results.

Goal 283

Goal CPA BHAG Kaizen 283