Terry Starbucker

NOVEMBER 20, 2016

I’ve experienced that plenty of times in my career, at one moment preaching about a “BHAG” – the Big, Hairy Audacious Goal – and just a few moments later drilling down and coming to terms on a missed quarterly target) .

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BHAG Company Short-term Long-term 391

The Empowered Buisness

JANUARY 26, 2016

QUESTION 1: What is your BHAG? BHAG stands for Big Hairy Audacious Goal , a concept introduced by Jim Collins in his book, “Built to Last.” The best definition that I seen is that a BHAG is a statement of strategic intent. Starbuck’s BHAG is to overtake Coke as the world’s leading brand. QUESTION 2: For what purpose ….?

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BHAG Leadership Goal Motivation 100

Lead Change Blog

DECEMBER 23, 2016

Don’t just establish the link between individual performance and team goals as well as organizational goals/success; have metrics for progress toward them and then plow achievements into new collaborations and innovations. I have had some BHAG (big hairy audacious goals) personally and professionally—for both myself and others—in my life.

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Goal BHAG Metrics Energy 150

Terry Starbucker

JULY 12, 2015

1) Set the “BHAG” – Teammates want to be a part of something bigger then just “profit”; find a “big, hairy, audacious goal” and run for it. 13) Use the right metrics – Each position needs objectives measure of success, from both a personal, team, and company-wide perspective. and PS, thanks Frank for asking the question!).

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BHAG Leadership Telecommunications Metrics 150

Skip Prichard

JANUARY 10, 2022

An iteration-led approach can move financial metrics up and to the right, but it doesn’t guarantee that you’ll build game-changing products. Good products (and companies) go bad as they become bloated, fragmented, and driven by irrelevant metrics – they catch product diseases that are often fatal to innovation.

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Productivity Products Development Short-term 106

The Practical Leader

APRIL 27, 2022

” That’s a BHAG (Big Hairy Audacious Goal) I’ve pursued most of my career! Develop purpose-related metrics. It sounds great in an annual report, but how do leaders actually use it, day by day, to make difficult trade-offs, engage customers, energize employees, and attract investors?”

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Leadership BHAG CEO Cooper 75

Terry Starbucker

FEBRUARY 13, 2011

This was a goal typically tied to an operating metric, like the Net Promoter Score, or the company’s “fault rate&# (i.e. the number of times a customer called in with any kind of problem with their service). We’d set a target, push hard towards it, then recalibrate based on results.

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Goal CPA BHAG Kaizen 283