Book Notes – Blue Ocean Strategy: How Leaders Drive Change
RapidStart Leadership
JULY 25, 2017
When I picked up Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, I thought it was going to be all about what the title suggests – developing successful business strategies, (possibly with some kind of nautical theme). Kim and Maugorgne call what Bratton did in these examples a part of “tipping point leadership.”.
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